Corporate · MICE · Incentive

A Cultural Culinary
Bonding Experience

Thoughtfully designed culinary experiences for corporate and incentive groups — from dynamic team challenges to intimate cultural connections.

Two journeys

More than a cooking class

Thơm Culinary designs cultural bonding experiences where food becomes a tool for team alignment and shared memories.

Format 1

MasterChef Challenge

Large corporate & MICE groups · 40–60 guests

  • Dynamic
  • Competitive
  • High Energy
  • Team Alignment
Format 2

Cultural Cooking Experience

Incentive & private groups · 20–30 guests

  • Relaxed
  • Immersive
  • Authentic
  • Connection-focused

Built on three pillars

01 Event Operation Intelligence 02 Hidden Authentic Hanoi Venue 03 Young & Passionate Hospitality Team
Thơm Culinary event briefing
OPERATIONS

We don't just host.
We orchestrate.

Professional execution with human understanding.

  • Consultation & Understanding — client objectives, guest profile, group dynamics
  • Detailed Program Design — timelines, scenario planning, energy-flow management
  • Partner Coordination — travel agencies, DMCs, transport, briefing systems
  • Contingency Thinking — anticipating issues, protecting the program

Operational Team Structure

Role
Responsibility
Event Coordinator
Overall execution
MC
Guest energy & flow
Host Chef
Culinary guidance
Team Assistants
Support each group
Logistics Team
Setup & operational readiness

Planning a corporate event in Hanoi?

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Thơm Culinary garden house venue
THE VENUE

A real living space,
not a staged studio.

A character-filled garden house that feels like being welcomed into a Vietnamese home.

  • Hidden authentic Hanoi atmosphere
  • Garden, fresh herbs & open-air moments
  • Sensory connection to Vietnamese ingredients
  • Flexible for group dynamics

Balancing hospitality, comfort & operational readiness.

Thơm Culinary hospitality team
THE TEAM

Our people are the difference.

A young, dynamic team that blends hospitality with event energy.

  • Passionate about Vietnamese food & culture
  • Strong communication in English
  • Warm, energetic, professional at scale
  • Experienced in guest engagement & group dynamics

Behind the warmth: a coordinated crew of MCs, host chefs, assistants, logistics & coordinators.

They trusted us

Recent corporate events

From global corporations to ambitious teams — every event tailored, every detail orchestrated.

COFCO INTL main photo
⊕ View gallery
MasterChef Challenge

CFS Global Meeting · Hanoi 2026

MasterChef Challenge · 40+ participants

  • Thoughtful consultation & clear understanding of client needs
  • Detailed program planning & scripting
  • Structured operational execution
  • Proactive coordination with travel partners
Plan a similar event
SEVIORA main photo
⊕ View gallery
MasterChef Challenge

Company Trip · Hanoi Ninh Binh 3D2N · 2025

MasterChef Challenge · 54+ participants

  • Thoughtful consultation & clear understanding of client needs
  • Detailed program planning & scripting
  • Structured operational execution
  • Proactive coordination with travel partners
Plan a similar event
What teams say

Voices from the table

★★★★★

"We organized a team building event for 18 people. The Thơm team was incredibly professional. Every colleague left with a new skill and a big smile. Truly unforgettable."

HR Manager Corporate Group · March 2025

Your testimonial here

After your event, we will feature your feedback on this page.

Your testimonial here

Contact us to discuss your next team experience.

Ready to plan
your next event?

No online form. No automated response. We discuss your needs directly and build a programme that fits your team perfectly.

+84 989 259 385 · xinchao@thomculinary.com